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It’s a new model for how to market a business, and many people don’t quite understand it.

There’s more than a few negative comments floating around about the business model.  Some people seem vehemently against the very premise.

But Chris Evans and Taylor Welch don’t seem to mind.

“I think the biggest thing you’ve got to get through is recognizing that the more rude and mean people you have coming at you, the more relevant you are in your market – It’s not a bad sign it’s a good sign,” says Welch.

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